Article Source:
Kraken has launched an invitation-only VIP program designed specifically for ultra-high-net-worth individuals (UHNWIs), sophisticated traders, and institutional investors.
Here is a summary of the key details:
-
Eligibility Requirements: To qualify, clients must generally maintain an average balance of $10 million on the platform or generate $80 million in annual trading volume.
-
Concierge-Level Service: Members are paired with a dedicated VIP Relationship Manager available 24/7. Beyond standard support, this provides direct access to Kraken's internal experts in areas like engineering, liquidity, custody, and product development to help inform trading strategies.
-
Exclusive Access & Experiences: The program offers perks similar to private banking, including access to "extraordinary experiences" such as Formula 1 races, elite football matches, and private cultural events. It also facilitates networking with other industry leaders and family offices.
-
Strategic Goal: As Kraken prepares for a potential public listing in 2026, this move is designed to compete with rivals like Binance (which recently launched its own "Prestige" tier) by offering a high-touch, privacy-focused service that goes beyond simple trade execution.